Cougar women dating online

They say age is nothing but a number but when it comes to dating, the older woman certainly faces the challenge of being branded a cougar if she dares date someone younger.

But for one 51-year-old singleton, she desperately wants to turn the 'predatory, sly and creepy' label on its head for a more empowering term - a WHIP.

The now well-known term wasn’t a reference to the Chinese calendar; rather, it was a bordering-on-crass idiom coined to define 40-plus women with a predilection for younger gentlemen.

Although the US-based magazine reasoned that the cougar-craze was a fad destined for cultural oblivion, the article offered up an intriguing explanation for the newfound popularity of older woman/younger man relationships.

Without getting too entangled in semantics, Elite Singles resident psychologist, Salama Marine, is quick to discuss this point.

famously proclaimed 2009 as the year of the cougar.

For our in-depth analysis of the cougar phenomenon, read on...

There’s been an enormous amount of media coverage centred on older women dating younger men over the last decade.

Inspired by the likes of Madonna, Mariah Carey, Joan Collins, Sam Taylor-Johnson and Brigitte Macron, writer Bibi Lynch is campaigning for the older female without children to be referred to as 'women who are hot, intelligent, and in their prime'.'With cougar the men are prey, WHIPs felt funnier, smarter and sexier,' she explained during an appearance on ITV's This Morning.'Maybe I've been really lucky in the men that have approached me, but they're bright, super successful and funny.'And she believes that her older age means men are not worried that she is looking to have a family.'That is part of the attraction for younger men,' she said.

'It's a winning combination, the pressure is off...

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